Yeo Valley: 25th Birthday Celebration Film
In association with Director of Photography, Luke Barnett
Brief
To produce a short film for Instagram celebrating 25 years of Yeo Valley. The film was cut using footage already shot for the seasonal films, making the most of the archive and making it excellent value for money.
Approach
For this Instagram film, we drew on the archive of images from around the valley that we had shot for the seasonal films. Taking the opportunity to do more than say ‘happy birthday’ we incorporated key messages; to highlight the value of organic farming to wildlife and the farm’s cows, say thank you to Yeo Valley’s customers and throw forward to the company’s continued success. The result was a fun short film for Instagram that embodied Yeo Valley’s brand values whilst conveying the key messages.
We believe that people will engage with your brand if they care about it. Share information about your business that inspires and resonates and your market will respond with their custom. This is at the root of everything we do.