Yeo Valley: ‘Spring’

Yeo Valley: ‘Spring’

In association with Director of Photography, Luke Barnett

Brief

To produce four short films to show what happens on the Yeo Valley farm across the year. The purpose of the films is to bring a slice of Somerset to London – they’ll be shown in the new Yeo Valley restaurant opening up in London this year, as well as on the Internet.

Approach

Focus Pocus’s Molly Fry, joined forces with Director of Photography, Luke Barnett to produce these four films. Commissioned directly from company owner, Sarah Mead, the films needed to reflect Yeo Valley’s brand values: family, ‘we don’t take ourselves too seriously’, ‘keeping it real’ and quirky with a sense of humour. Stories that represent the breadth of activities on the farm, featuring the characters who work there and the farm animals, were filmed together with gorgeous scenics and wildlife to give a sense of place. Carefully selected music and editing techniques add subtle quirkiness and on-screen words add an element of humour to the narrative. Each film has been carefully designed to have its own tone that reflects the season so together, they form a snapshot of the Yeo Valley farm over a year. They were a joy to make.

Our testimonials

We all absolutely loved working with Molly and the Focus Pocus team!!

We wanted a series of seasonal films that captured the tone and ethos of our brand and the valley we live and farm in. We needed it to be compelling, accurate and sincere but never dull or preachy and always with a huge dollop of humour.

We are thrilled with the results, Molly and the team over delivered at every stage, came in on time and budget and managed to make us all look good. Amazing…. Can't wait to do more in the future.

Sarah Mead, Director, Yeo Valley.

"Molly got to the heart of our customers’ stories, creating an emotional film that we’re incredibly proud of. Her creativity, professionalism and expertise inspired confidence that she would deliver - and she did. I would highly recommend Focus Pocus Films.”

Michael Higham, Director, Digital Production, Caffe Nero

“Molly and her team did a great job translating our very loosely defined brief into a production we are proud of. They brought tremendous clarity and focus and were patient, professional and great fun to work with.”

Matthew Swan, Director, Swan Wealth Manager

"Molly interpreted my brief accurately, with a strong understanding of our business and how that can be expressed through story-telling, giving me total trust that she could deliver. Anyone looking for an expert video partner with top customer service skills should drop Molly a line."

Tim Ludlow, Founder at Beds on Board

“We approached Molly with an idea in our heads of what we wanted but an inability to articulate the vision of this. Molly was able to take our initial musings and turn them into an incredible video that we are delighted with. It really captures our key messages.”

Richard Flexer, Partner, Swan Wealth Manager

"Molly navigated our tricky brief with total professionalism. Her creativity, ability to take our ideas on board and expertise made her fantastic to work with. We’re thrilled with the results and have received excellent comments about the videos Molly produced for us.”

Daniel Black, Chair of Trustees, Bristol Steiner School

“From the first meeting, Molly and the team clearly knew what they were doing and instilled confidence from day one. They listened to what we wanted, explained clearly what the process would be and got on with it with total professionalism. The result is outstanding – fantastic value for money and a video that has got us a lot of attention. I couldn’t be happier.”

Dominic Smulders, Co-Owner TBS Boats

"I was nervous about appearing on camera but Molly was quick to put me at ease made the whole experience totally painless. Molly’s professionalism and experience gave me total trust in her and having a BAFTA award-winning editor on the project was the icing on the cake. The resulting film was just fantastic – it exceeded my expectations and boosted my sales. I would whole-heartedly recommend Focus Pocus."

Amy Shiner, Artist

"We were delighted with the video Molly produced for us. We found working with her and her team a pleasure and I would highlight their flexibility in delivering our changing requirements."

Sarah Dhanda, Chief officer of membership, British Marine

"We had lots of positive feedback from our customers and also our competitors. One competitor said that it was the best film of this type he’d seen, that all of his team were talking about it and that is was a game-changer for our industry! I can’t thank you enough for capturing our spirit." 

Rachel Hibberd, Director, Dean and Reddyhoff.

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