Yeo Valley: Farm to Fridge Tour
In association with Director of Photography, Luke Barnett
To produce a 2min film showing the yogurt making process inside the dairy, to which members of the public don’t have access, for use on Yeo Valley’s ‘Farm to Fridge’ tour.
To add interest to the nuts of bolts of making yogurt, we used a variety of filming techniques including time lapse and go-pros mounted on moving tanks, to a give a sense of what it’s like inside the dairy as well as adding an element of quirkiness – a key element of the Yeo Valley brand. We distilled a lot of information down to key facts and stats, featuring the most interesting nuggets that tell the yogurt-making story, as well as celebrating the high-tech dairy that produces a million pots of yogurt a day.
We believe that people will engage with your brand if they care about it. Share information about your business that inspires and resonates and your market will respond with their custom. This is at the root of everything we do.