Brief
To produce a film celebrating Caffè Nero’s baristas through human interest stories about the positive impact they’ve had on their customer’s lives.
Approach
Working with the head of brand for Caffè Nero, we interviewed customers and baristas about their experiences, avoiding cliche. The effectiveness of this film relies on the genuine stories being told about friendship and appreciation that goes beyond good customer service. We used our extensive interview skills to draw out the best of the story, cut together with gorgeous images of the Caffè Nero environment to create a feel-good human interest film that encapsulates Caffè Nero’s approach to customer care in their stores.
We believe that people will engage with your brand if they care about it. Share information about your business that inspires and resonates and your market will respond with their custom. This is at the root of everything we do.